What is medical voice over? It’s the transfer of information from educator to student, instruction to user and information to patient using a voice over artist who understands the content – an artist who can make it interesting as well as understandable. It allows people to consume information in a salient way that works for active lifestyles, for people who learn through audio rather than reading.
The evolution of technology has allowed pharmaceutical companies, hospitals, medical device companies, IT companies, educational outlets and even local medical providers to create content online to share their information more effectively and efficiently. Medical voice over encompasses a wide range of genres, including:
- Medical animation
- Device Instruction
- Drug and healthcare commercials
- Patient education videos
- Live event presentations and
- Wellness Videos
A good medical voiceover talent needs to understand the content as well as be able to pronounce terminology that can get quite tricky, not to mention making the content palatable, if not interesting. The medical industry has always been of great interest to me, as my mother was a nurse and I practically grew up in a hospital. Short of going to medical school, this is my way of using my creativity to be part of a field I really enjoy.
How many people do you know can smoothly rattle off sphenopalatine ganglioneuralgia without skipping a beat? (If your brain just froze trying to pronounce that phrase, don’t worry, as that was the appropriate response. It’s the medical term for the very simple condition of ice cream brain freeze.)